Tool: TweetReach
Website: http://tweetreach.com/
Reviewer: Christine Setsodi
What it does: Measures how far your tweet travels and tells you who's talking about it, how many people saw it and who those people are.
My take: This tool would be very useful for measuring real-time results of a Twitter campaign. You could analyze the use of a hashtag, brand name, events being promoting, etc. However, although the tool is free, it would cost if the tweet goes very far. For example, I checked how far a few celebrity's tweets went and in order to get the full report I'd have to pay. It will analyze and give results for the first 50 tweets, though. Overall, it's pretty cool because you can actually monitor the impact of your efforts.
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