Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Thursday, April 5, 2012
The informal résumé: Your social media presence.
Read my #drakesocial blog post on why and how to maintain a positive social media presence so you can land the job: http://bit.ly/Hig2yd
Thursday, March 1, 2012
Chat Your Heart Out!
View my post on Twitter chats and how they are extremely beneficial to your personal brand and business.
Monday, February 27, 2012
Lava Row
We had the pleasure of hosting Lava Row's Nathan Wright and Norah Carroll in our last #drakesocial class. We learned about their business and views on social media trends.
Lava Row is a social media consulting, strategy and education firm based in Des Moines. I found the practices of the company interesting and liked how they focused on working with clients on the strategy of social media campaigns as opposed to actually being the ones implementing the plans for them. I think this is the ideal way to manage clients in the social media world, as implementing multiple plans could easily become overwhelming for a small staff.
(10 minute pause)
I just found myself four blog posts into Nathan Wright's blog before remembering that I need to write this reflection, oops! They just drew me in.
Anyway, another point that Nathan and Norah made that I found interesting was how important it is to be yourself on social media platforms. They said they were hired by companies for who they are as people, not just the company itself. That makes complete sense, especially in the nature of their work. But it applies to job searchers today as well - companies want to hire people for who they really are, and most are searching the internet for information they can find about you. It will be inevitable that your social media platforms will come up in the search and the company will look through them. Like so many wise have said, you cannot separate your personal life from your professional life on social media. You are who you are, and having multiple accounts or locked down privacy features gives off the message that you have something to hide. That's the wrong message you want to give to the company looking to hire you.
Pinterest is a hot topic these days, as it is rapidly growing and has become a dominant social media platform. Recent statistics show that Pinterest is retaining and engaging users two to three times as efficiently as Twitter was at a similar time in history. Pinterest is also driving serious traffic for some major brands - it drives more traffic than Google+, LinkedIn and MySpace combined. Lava Row agreed with Pinterest supporters and said it is a platform that all companies need to evaluate to see if it will be beneficial for them to use. What I'm looking forward to figuring out about this platform is how to engage male audiences - approximately 97 percent of Pinterest users are female. It will be interesting to see what, if anything, eventually drives them there. But first, the content has to be present that appeals to them.
Overall, I enjoyed hearing from Lava Row and am thankful they took the time to come in and speak. It was fun to hear about how a social media business works with clients first-hand and their views on today's social media trends... that change by the second.
Lava Row is a social media consulting, strategy and education firm based in Des Moines. I found the practices of the company interesting and liked how they focused on working with clients on the strategy of social media campaigns as opposed to actually being the ones implementing the plans for them. I think this is the ideal way to manage clients in the social media world, as implementing multiple plans could easily become overwhelming for a small staff.
(10 minute pause)
I just found myself four blog posts into Nathan Wright's blog before remembering that I need to write this reflection, oops! They just drew me in.
Anyway, another point that Nathan and Norah made that I found interesting was how important it is to be yourself on social media platforms. They said they were hired by companies for who they are as people, not just the company itself. That makes complete sense, especially in the nature of their work. But it applies to job searchers today as well - companies want to hire people for who they really are, and most are searching the internet for information they can find about you. It will be inevitable that your social media platforms will come up in the search and the company will look through them. Like so many wise have said, you cannot separate your personal life from your professional life on social media. You are who you are, and having multiple accounts or locked down privacy features gives off the message that you have something to hide. That's the wrong message you want to give to the company looking to hire you.
Pinterest is a hot topic these days, as it is rapidly growing and has become a dominant social media platform. Recent statistics show that Pinterest is retaining and engaging users two to three times as efficiently as Twitter was at a similar time in history. Pinterest is also driving serious traffic for some major brands - it drives more traffic than Google+, LinkedIn and MySpace combined. Lava Row agreed with Pinterest supporters and said it is a platform that all companies need to evaluate to see if it will be beneficial for them to use. What I'm looking forward to figuring out about this platform is how to engage male audiences - approximately 97 percent of Pinterest users are female. It will be interesting to see what, if anything, eventually drives them there. But first, the content has to be present that appeals to them.
Overall, I enjoyed hearing from Lava Row and am thankful they took the time to come in and speak. It was fun to hear about how a social media business works with clients first-hand and their views on today's social media trends... that change by the second.
Sunday, February 5, 2012
TweetReach
Tool: TweetReach
Website: http://tweetreach.com/
Reviewer: Christine Setsodi
What it does: Measures how far your tweet travels and tells you who's talking about it, how many people saw it and who those people are.
My take: This tool would be very useful for measuring real-time results of a Twitter campaign. You could analyze the use of a hashtag, brand name, events being promoting, etc. However, although the tool is free, it would cost if the tweet goes very far. For example, I checked how far a few celebrity's tweets went and in order to get the full report I'd have to pay. It will analyze and give results for the first 50 tweets, though. Overall, it's pretty cool because you can actually monitor the impact of your efforts.
Website: http://tweetreach.com/
Reviewer: Christine Setsodi
What it does: Measures how far your tweet travels and tells you who's talking about it, how many people saw it and who those people are.
My take: This tool would be very useful for measuring real-time results of a Twitter campaign. You could analyze the use of a hashtag, brand name, events being promoting, etc. However, although the tool is free, it would cost if the tweet goes very far. For example, I checked how far a few celebrity's tweets went and in order to get the full report I'd have to pay. It will analyze and give results for the first 50 tweets, though. Overall, it's pretty cool because you can actually monitor the impact of your efforts.
Monday, January 23, 2012
I've already learned that I have a lot to learn
As I completed my first week of Social Media Strategies at Drake University (J99), I learned that I have a lot to learn about social media and the strategies on how to successfully use it. So I am thankful that my professor, Chris Snider, will teach me all that I need to know!
On my own, I've understood how to use social media sites such as Facebook and Twitter to socialize with my friends and family. And with a little guidance, I learned how to create an appealing professional profile on LinkedIn that allows me to extend my networking circles and potentially help me get hired someday. However, I have minimal experience with these sites from a business perspective and also with using them to build my own personal brand. We are also using Google+ in this class, which I recently created for this class and haven't really attempted to use much yet.
As I listened to Chris lecture on Thursday, I learned about a lot of "unwritten rules" of social media, particularly Twitter. They all made perfect sense to me. Here is my summary for the week:
I'd also like to comment on something Chris mentioned about Google+. He said that it would likely be a successful tool professionally because it was recently integrated with Google search. I think that raises a good point. So many people use Google to search for things throughout their typical day. It will likely prove to be very beneficial to have the capability to see items related to your search within Google+ on the column on the right side. This could help businesses, recruiters and those wishing to be hired. I'm thinking I should probably pay attention to the rest of the Google+ lectures later this semester.
More to come next week!
On my own, I've understood how to use social media sites such as Facebook and Twitter to socialize with my friends and family. And with a little guidance, I learned how to create an appealing professional profile on LinkedIn that allows me to extend my networking circles and potentially help me get hired someday. However, I have minimal experience with these sites from a business perspective and also with using them to build my own personal brand. We are also using Google+ in this class, which I recently created for this class and haven't really attempted to use much yet.
As I listened to Chris lecture on Thursday, I learned about a lot of "unwritten rules" of social media, particularly Twitter. They all made perfect sense to me. Here is my summary for the week:
- Relationships are important to business success
- Listen first! Conduct research and listen to your target audience before creating a social media account and interacting with them. This can help you choose effective social media to utilize.
- socialmention.com
- Google alerts
- Don't tweet about you, tweet about them
- Use social media to show how you are donating money - don't say, "If we get X number of followers/fans, then we will donate $X"
- It's not genuine
- People can get annoyed
- If you do social right, people will share the word
- Magic to getting followers:
- Be helpful
- Useful
- Informative
- Relevant
- Actionable
- Generous
- Credible
- Entertaining
- Fun
- Funny
- Give kudos to others - this includes in real life
- Devote 20 minutes a day (maybe more) to sharing up and coming people's interesting posts -Chris Brogan
- Make your work "able"
- Clickable
- Linkable
- Shareable
- Embeddable
- Commentable
- Understand who will see your posts on Facebook and Twitter by how they are posted
- If you post to Facebook through Hootsuite, then there is only a 70% chance it will be seen instead of 100%
- If you start your tweet with a mention, it won't go into the newsfeed of your followers unless that follower follows you and the person you mentioned
- It's not about how many followers you have - you can only maintain 130 relationships
- Use lists to organize those you follow
- Be SOCIAL - engage and don't just post things about yourself
- Be a pointer to and curator of awesome content.
- Have ratio of 1:4 - 1:9 of your content: others' content
- Friendorfollow.com - evaluate those you follow and your followers
- Track the clicks your links get through bit.ly
- Use the photos on your Facebook page to reinforce your brand
- Be prepared to be ignored
I'd also like to comment on something Chris mentioned about Google+. He said that it would likely be a successful tool professionally because it was recently integrated with Google search. I think that raises a good point. So many people use Google to search for things throughout their typical day. It will likely prove to be very beneficial to have the capability to see items related to your search within Google+ on the column on the right side. This could help businesses, recruiters and those wishing to be hired. I'm thinking I should probably pay attention to the rest of the Google+ lectures later this semester.
More to come next week!
Subscribe to:
Posts (Atom)